Customized Media & Message Training​

Build media muscle. Enhance Performance. With the right trainers.
"The executive-level media coaching sessions The S & G Group led with our team have been a game-changer. They simultaneously inspired confidence in and challenged our key spokespeople to be camera-ready at all times, helping us hone key messages and develop soundbites along the way.”
Katie Neal
VP of Communications and Marketing at TimelyCare

MEDIA 101 – GROUP SETTING

An introduction to media relations and storytelling, and techniques to help your organization achieve its goals.

MEDIA 201 – GROUP SETTING

Hone interview techniques and strengthen your role as a communicator.

ADVANCED MEDIA COACHING

Series of three sessions for dealing with difficult questions, storytelling with purpose, and getting to the goal.

EXECUTIVE COACHING

One-on-one coaching will help work through challenges and fine-tune messaging and delivery skills.

Packages include on-camera interview simulation and assessment.
Virtual training options available for existing clients.

Led by two nationally award-winning accredited communications professionals and former journalists, The S & G Group is practiced in research methodology, committed to ethical standards, and skilled at tackling tough issues and developing strategic communications solutions. Sandra Brodnicki, APR, Fellow PRSA, and Gigi Westerman, APR, Fellow PRSA, are committed to helping clients maximize opportunities.